How back in stock emails work?

To be able to use the back in stock emails feature Barilliance must know the stock status of all the products on the site. This can be done in one of two ways:

  1. If you provide Barilliance with a product feed then the relevant fields will be used to determine the stock status. If no relevant fields are included then items that are excluded from the feed will be considered as out of stock and vice versa.

  2. If you don't have a feed Barilliance will identify out of stock items based on the presence (or absence) of an out of stock message on the product pages of the site. If you don't have a feed it's recommended to contact us before starting to use the feature and including a link to an out of stock product page so that we can verify it's been detected correctly.

Who will receive the back in stock emails

If a back in stock rule is active all visitors can potentially receive the email, not just the visitors who entered their email address in the popup. The purpose of the popup in the rule is to gather an email address from visitors who may consider leaving after visiting an out of stock product page

Visitors who visited an out of stock product page will receive an email if:

  1. The product comes back in stock within 14 days of their visit

  2. They haven't received any other Barilliance emails within the last 30 days (cart abandonment, browse abandonment etc..)

  3. They didn't visit the site in the last 14 days

Note: Back in stock emails cannot be sent for item pages that are partially out of stock. For example an item that is available in red or blue variants will only be considered as out of stock if both variants are out of stock.